Psy Ops to Parenting

What does a psychological operations officer actually do?Ashley Holzmann spent over a decade inserting information into conflict zones to change behavior, reduce crime, and bring terrorists to the peace table. Not with weapons. With strategy, sociology, and social science.In this conversation we go deep on how influence actually works — from Afghanistan's $50 million research program to North Korea's social media campaigns targeting Americans today.But what surprised me most about Ashley wasn't the military story.It was the artist. The soccer coach. The scout leader. The human who manages his entire life in 1-2 hour calendar blocks and says "the world won't end if I set it down."Everything — war, art, parenting, scouting, writing — comes back to one thing for Ashley - Problem solving.This is one of the most layered conversations I've had on Soul In The Game.