Psychographics

Psychographics is a noun that refers to the classification of people according to psychological criteria.  The prefix P-S-Y-C-H-O comes from the Greek word for ‘soul’ or ‘mind.’ In words like psychology and psychiatry, it refers to the art of exploring deep into people’s souls. The word graphic, from the Greek word for ‘writing’ or ‘drawing’ is used to indicate data. Our word of the day is used to describe the practice of using data to understand how people think and act. Here’s an example: According to our psychographics, most people don’t care to wake up in the morning to loud music. In fact, the psychographics indicate that softer, more dulcet tones are ideal for selling our early morning commercials.