Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts

On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more! ⚡️ Full Episode: https://link.chtbl.com/influencermarketing Halle's website: https://halleroberts.online/ Halle's Instagram: https://www.instagram.com/hallerobbe/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS Show Notes: 1:10 - Halle Robert’s career start background 4:25 - Influencer strategies based on brands that Halle has worked with and currently works with 10:10 - Psychology behind Influencer marketing  12:58 - Approach to an evergreen versus a niche Influencer 14:10 - Finding the “right” Influencer for a brand 16:00 - Influencer marketing automation 16:58 - Management of influencers 21:28 - When should an Influencer reach out for management support 25:03 - Prioritizing your time as a creator 30:22 - New social media apps that Halle is experimenting with 32:02 - How to reach out to Halle 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw