Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of potential buyers, not just their behaviors Empathy is crucial to SEO because Google is all about intent matching Quality human-created content is more valuable than ever despite AI advancement Create feedback loops between marketing, sales, and customer support Looking beyond keyword research tools helps understand the humans behind the searches The ELITE Method Breakdown Letter Phase Description E Examine Audit existing marketing assets and brand positioning to identify gaps L Learn Understand audience's internal experience using the stages of change matrix I Implement