Psychology of Buying Series, Part 2: COSTCO

Bulletproof Dental Practice Podcast Episode 255 Host: Dr. Peter Boulden Key Takeaways: Introduction 1. Membership (CostCo Card) 2. Membership Plans 3. Membership Psychology 4. Electronics 5. Bare Bone Appearance 6. Boxes Stacked to the Ceiling 7. Deals Are Great 8. White Label Arm (Kirkland Signature) 9. Simplifies Decision Making Process 10. Size Of Shopping Carts 11. Store Layout 12. Rotating Goods 13. Samples They Give Out 14. Long Checkout Lines 15. Cheap Food References:Bulletproof SummitMighty Networks: Bulletproof Dental Practice Costco Tweetables:You think there's no reason for the madness. - Dr. Peter Boulden Analysis is paralysis. - Dr. Peter Boulden