Psychology of Sports: How Sports Infect Your Brain-Nir&Far

Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch. This week, fans packed stadiums in London wearing their nation’s colors like rebels ready for battle in Mel Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there. Among those who did not attend, <a class="c2" href= "https://www.google.com/url?q=http%3A%2F%2Fwww.olympic.org%2Fcontent%2Fthe-ioc%2Fcommissions%2Fmarketing%2Fevolution-of-m