Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. Ray, Nici and I discuss:How  schools can ensure continuous program improvement and innovation beyond the initial three-year marketing periodHow schools should evaluate their marketing strategy in relation to current market trends and competitionHow can schools leverage the data accumulated over the last three years to inform other program growth strategiesHot takes on leveraging faculty for alumni engagement and student recruitment And loads moreCheck out the rest of this 4-part series!Ep. 1: Building The Foundation To Ensure SuccessEp. 2: Year Two Marketing Strategies For Online Graduate ProgramsEp. 3: Year Three Marketing Strategies For A New Online Graduate Program - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.