PT Clinics Are Media Companies Now. Act Like It.

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You’ll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content in PT: bulk recording, binge releases, and paid distributionMentioned in This Episode:

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This episode is 58 minutes long.

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This episode was published on May 27, 2025.

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