Public Affairs as Part of the Mix, or Icing on the Cake? | PolicyCast

IOP Fellow Brent Colburn discusses the differences between campaigning and governing, drawing on his experiences both at the pentagon and on a presidential campaign to compare and contrast. He goes on to explain how the Department of Defense integrates public affairs into its decision making, how government agencies can adopt some of the more entrepreneurial aspects of campaigns, and how agencies can change to attract the talent required to tackle challenges like cyber threats.