Public data from mobile gaming companies shows true and full UA spend

What if you could take a microscope to some of the biggest and best companies in your space, peer inside, and see exactly what they spend for user acquisition and marketing? Would that be useful data? That's exactly what Clement Favier, Chief Operating Officer at Adikteev has been doing for massive gaming companies like Netmarble, SciPlay, and Aristocrat, owner of Product Madness and Big Fish Games. In this Growth Masterminds, we chat about UA spend, how to find it across verticals and companies you care about, and why UA cost is more than just the dollars you spend directly on app installs.