Public Health Communications Needs A Makeover: Power of AI & Influencers

Public health says "don't drink and drive." Bud Light says "don't let the party stop—have a designated driver". One feels like a lecture, the other made millions take notice. That communication gap is why public health messaging still misses the mark despite saving millions of lives.In this episode of the Public Health Insight Podcast, Dr. Brian Castrucci explains how AI platforms and influencer partnerships could go a long way in helping public health step out of the shadows. From the De Beaumont Foundation's toolkit to communicate with policymakers to the VeriSci AI platform that puts sophisticated messaging in practitioners' hands, Brian shows why public health must meet people where they are: on social media, not government webpages. The field that gave Americans decades of extra life now faces a choice—adapt or disappear.References for Our Discussion◼️Poll: 100 Days In, Americans’ Perceptions, Expectations, and Trust in Public Health◼️Poll: 79% of Americans Support Routine Childhood Vaccine Requirements◼️About Brian C. Castrucci◼️A New AI Platform to Strengthen Health Communication and Combat False Narratives◼️Science to People: VeriSciGuest◼️Dr. Brian Castrucci, DrPHHost◼️Gordon Thane, BMSc, MPH, PMP®Producer◼️Gordon Thane, BMSc, MPH, PMP®◼️Abhinya GulasingamProduction Notes◼️ Music from Johnny Harris x Tom Fox: The Music RoomSubscribe to the NewsletterSubscribe to The Insight newsletter so you don’t miss out on the latest podcast episodes, live events, job skills, learning opportunities, and other engaging professional development content here.Leave Us Some FeedbackIf you enjoy our podcasts, be sure to subscribe and leave us a rating on Apple Podcast or Spotify, and spread the word to your friends to help us get discovered by more people. You can also interact directly with the podcast episodes on Spotify using the new “comment” feature! We’d love to hear what you think.Send us a Text Message to let us know what you think.