EPISODE · Jun 16, 2006 · 27 MIN
Public Relations Agency Management with Tony Sapienza
from On the Record...Online · host Eric Schwartzman
Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…
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