Public Relations Firm Leader Rita Tateel on Celebrity Endorsements

from On the Record...Online · host Eric Schwartzman

How PR firms book celebrities for special event appearances, making a paid celebrity endorsement authentic, and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source, at the 2009 Public Relations Society of America International Conference. PR Celebrity Endorsement Insights 00:54 – Past projects Schwartzman &…

Episode metadata supplied by the publisher feed · Published Dec 7, 2009

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Public Relations Firm Leader Rita Tateel on Celebrity Endorsements

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