Public Relations for Small Business Owners | Lauren Kwedar Cockerell

Do you think your story is too boring to share? PR strategist Lauren Kwedar Cockerell has spent 23 years helping purpose-driven businesses uncover the story only they can tell — and she's here to help you do the same. In this episode of Gratitude Geek, Lauren breaks down what public relations for small business owners actually means (hint: it's not social media), how to stop leading with the surface-level answer everyone else in your industry gives, and how to build a "why now" hook that gets media and podcast hosts to pay attention. We cover: Why earned media is worth 3–10x more than a paid ad Lauren's Thread methodology for excavating your real story The one question that unlocks your most compelling pitch 5 reasons to actually send a press release How to pitch podcasts the right way — and what not to do If you're a Gen X woman solopreneur who's ready to get visible without feeling like you're bragging, this one's for you. 🎁 Lauren's free podcast pitch guide: https://www.kwedarco.com/freebies🔗 Connect with Lauren: https://www.kwedarco.com📖 The 5 Whys method: https://www.youtube.com/watch?v=SrlYkx41wEE🎧 Full show notes: https://kandasrodarte.com/319 Learn more about your ad choices. Visit megaphone.fm/adchoices