Public Relations Investment Returns as Advertising Costs & Frustrations Mount

Episode notesA resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising.Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times.This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as:the state of legacy media and advertisingwhere current ad money is going onlinead industry reports for the first two quarters and their indicators of an ad declinedigital advertising and the reasons for the frustrations and pullbackwhy pr?the advantages of building a public relations & media relations programArtificial Intelligence in pr and media relations Hosted on Acast. See acast.com/privacy for more information.