Public Relations Manager for GoTriangle Matt Lail discusses how NC State PR students boosted GoTriangle ridership and awareness with spring campaigns

A partnership between GoTriangle and public relations students at North Carolina State University are credited with increasing awareness and ridership on several Triangle transit routes this spring. The collaboration involved 24 students in Assistant Professor Dr. Kalyca Becktel's Public Relations Campaign class during the Spring 2026 semester. Matt Lail, Public Relations Manager for GoTriangle, joined Jeff Hamlin to discuss the campaign.