Public Relations (PR): Get Free Media Coverage With Julia Tolokevich

Welcome to Meant for More: Elevated Business & Life with Kristina Gazi. This is the podcast for anyone ready to elevate how they live, work, and grow. We explore relationships, career, business, wealth, and wellness through honest conversations, real experiences, and practical guidance to help you build a life and business with intention.In this episode, Kristina is joined by Julia Tolokevich, journalist and founder of Make It Easy Agency, to break down one of the most misunderstood growth tools for entrepreneurs: Public Relations (PR).If you’re a talented business owner struggling with visibility, this conversation is for you.Julia explains what PR really is (hint: it’s not just media coverage), how small business owners can get featured without paying for ads, and why credibility from third-party media still matters — even in the age of social media and AI.They cover practical pitching steps, opinion pieces, subject lines that get opened, and how to position yourself as a valuable expert instead of someone asking for exposure.Whether you're building a personal brand, launching a product, or scaling a business — this episode gives you a realistic roadmap to start your PR journey.💬 Episode Highlights• What public relations actually means in 2026 • The ecosystem of visibility: owned vs borrowed media • The 4 foundational PR steps for entrepreneurs • How to pitch journalists the right way • Why your subject line determines your success • Opinion pieces as a gateway to free coverage • How to approach editors without sounding self-promotional • Why media credibility still beats social media virality • The difference between attention and authority • The biggest PR mistake small business owners make⏱️ KEY TIMESTAMPS00:00 – Welcome & why PR still matters 02:00 – What public relations actually is 04:00 – Owned media vs borrowed media explained 06:00 – The 4 foundational PR steps 11:00 – Choosing the right media platform 17:30 – Can you get featured without paying? 21:00 – Writing subject lines that get opened 29:30 – Opinion pieces as a PR strategy 33:00 – PR vs social media credibility 38:30 – Step-by-step: Getting your first publication 40:30 – The biggest PR mistake founders make🎤 Guest — Julia TolokevichFounder, Make It Easy Agency Public Relations Professional & Journalist (15+ years experience)🔗 LinkedIn: https://www.linkedin.com/in/julia-tolokevich-b6429990?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app▶️ Connect with KristinaKristina Gazi Instagram (Personal): @kristina_gazi_ Instagram (She’s Got A Business): @shesgotabusiness Facebook: She’s Got A Business💡 If this episode supported you, please:• Subscribe • Like the video • Comment your biggest takeaway • Share this episode with a founder who needs more visibility