Episode 80: Charlotte Sampson of McKenna Townsend on Marine PR, Branding & the Boating Industry

Associate Director of McKenna Townsend, Charlotte Sampson, sat down with me at the Royal Thames Yacht Club, London, to chat about the vast landscape of marketing.  We found common ground in attending the same university where Charlotte completed a Sports Leisure Marketing Degree.   The experience to analyse partnerships with Ericcson, to focus on humanitarian response, education & digital skills, climate and environment as well as diversity and inclusion, was the stepping stone into aviation, marine, and technology.  A specialist in Public Relations for the outdoor industry, Charlotte has packed the goody bags, and has a track record of delivering media opportunities, product reviews in magazines, and advertising campaigns that uplift the awareness and demonstrate the benefits to the end user. In the transition into motherhood, Charlotte's world changed and she set about curating her village to support her returning to her career.  Flexibility, challenging and reward are values she looks for in an organisahttps://mckennatownsend.com/tion, and advocates for other parents to be confident. So settle in as this delightful conversation that takes you on the journey of adaption. McKenna Townsend are a PR and Marketing Firm based in the UK. You can find out more about them here: https://mckennatownsend.com/ For more information about how you could feature on our podcast and share your story with the world see  www.theboatprincess.com If you'd like to know more about my world and where I am and up to you can follow me on Instagram HERE And for more in depth and educational articles you can follow me on Linked in HERE