Public Relations Strategies – SCOTT BARADELL | DMR #80

Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London. Today on Digital Marketing Radio we discuss the following: Public relations strategies What’s the secret to successful PR moving into 2015? What about inbound marketing – what are some of the most successful strategies at the moment? And is PR an integral part of inbound marketing? What defines good PR now? What form of content works best at the moment? The 2 types of buyer - the now buyer and the future buyer Why over time content marketing is a better bet compared with pay-per-click marketing What is the value of a Wall Street Journal article compared with a vertical trade? Do you use attribution modelling software? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Vocus [Public relations software] Trend Kite [Monitoring media coverage] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Link Detox [Find bad links SEO software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The answer to audience and media fragmentation - which is the challenge for every business today - is to identify who your core audience is, and then use your core content in as many ways as possible, to reach them in as many places as possible.