Public Relations Strategies When Companies Hire Controversial Leaders

How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns. When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher.Listen For:5:51 The Ripple Effect of Leadership Changes7:59 Edmonton Oilers: A Leadership Change Breakdown12:42 The EFA Method: Managing Emotions First18:19 When to Question a Leadership Change20:12 Answer to Last Episode’s Question From Guest Akeem Anderson Guest: Dean Heuman, Focus CommunicationsWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show