Public Relations vs Digital Marketing with Gini Dietrich

from The Business Of Marketing · host Content Monsta | A. Lee Judge

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.Gini gives additional insight into marketing, public relations, digital media, and the PESO model.Conversation points:PR vs Marketing - Is there a difference in a digital landscape?Proving PR and Marketing efforts in the bottom lineVideo and Podcasting - Strong digital comms tools for businessesHow digital media has changed PRThe PESO Model to fuel brand reputationA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

What this episode covers

In this episode of the Business of Marketing podcast, Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini's role and expertise as the Founder, CEO, and author of Spin Sucks - a digital marketing agency and book, her creation of the PESO Model, digital media, and more.

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Public Relations vs Digital Marketing with Gini Dietrich

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This episode is 31 minutes long.

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This episode was published on January 12, 2023.

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