Stop Hiding Behind Your Business: Public Speaking for Founders | Tom Bailey

Send us Fan MailA great business can remain the world’s best-kept secret if its founder is unwilling to communicate.In this episode, Peter Boolkah speaks with Tom Bailey, founder of Succeed Through Speaking, about public speaking, personal branding and why business owners can no longer afford to hide behind their companies.Video, podcasting, virtual events and social media have changed how people discover businesses and decide whom to trust. Customers increasingly want to hear from the people behind the company not simply another polished corporate brand.Tom explains why speaking is a trainable skill, how founders can begin without immediately stepping onto a large stage and why podcasting provides a relatively comfortable route into public communication.You’ll discover:Why technically brilliant founders often remain invisibleHow fear of judgement prevents business owners from communicatingWhy people increasingly connect with people rather than corporate brandsHow an authentic personal brand can attract the right customersWhy effective marketing should disqualify unsuitable prospectsHow podcasting provides a lower-pressure introduction to speakingWhy one conversation can become video, audio, articles and shorter clipsHow coaching and immediate feedback accelerate improvementWhy good audio matters more than expensive equipmentHow weaker businesses can outsell better competitors through stronger communicationThe central lesson is simple:You do not need to become a celebrity, but you do need to become capable of communicating your value with clarity and confidence.ABOUT TOM BAILEYTom Bailey is the founder of Succeed Through Speaking.After spending much of his early life avoiding public speaking, Tom developed his confidence through practice and now helps entrepreneurs, experts, coaches, consultants and professionals communicate their ideas more effectively.Learn more:Website: https://www.succeedthroughspeaking.comLinkedIn: https://www.linkedin.com/in/tombailey-speakingcoach/CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com