Publicidad audiovisual en Internet: cómo sacarle el máximo partido, con Lucía González (Labelium Play) [102]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Esta semana ponemos el ojo en el audiovisual digital. Hace un mes más o menos publicamos un artículo sobre el nacimiento de Labelium Play, una agencia especializada en publicidad audiovisual online y nos pareció interesante poner el foco sobre cómo se está trabajando esta parte concreta de la planificación digital. Que si Youtube, y los que se le están subiendo a las barbas (Twitch y Tiktok), que si Spotify en la parte de audio y el movimiento que hay alrededor de los podcast o redes sociales nuevas como Clubhouse; la televisión conectada, que está creciendo muchísimo. Se contrata directo o vía compra programática? Con pura orientación a branding o se puede trabajar el brandformance (branding + performance). De todo esto vamos a hablar con la directora de Labelium Play, Lucía González. + info: Web de Labelium Play: https://labeliumplay.labelium.es/ NEXT Attribution: https://marketing4ecommerce.net/next-attribution-2021-evento-online-atribucion-omnicanalidad/ Web de Connectif (beloved sponsor): https://bit.ly/connectif-ai Vídeo sobre Connectif: https://www.youtube.com/watch?v=hw77rtuvlzc

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Publicidad audiovisual en Internet: cómo sacarle el máximo partido, con Lucía González (Labelium Play) [102]

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