¿Publicidad en Mercado Pago? Google reescribe tus Feeds y Rappi Devoluciones - Marketero Digital 086

from Marketero Digital · host Marketero Digital

"A lo hecho, pecho"... se acabó el 2025, pero las plataformas no se fueron de vacaciones. 🎄En este último episodio del año del Podcast Marketero Digital, destapamos las "actualizaciones silenciosas" que se lanzaron entre el pavo y el brindis, y que cambiarán las reglas del juego para enero.🔥 Lo que vas a escuchar hoy:💳 El Nacimiento de los "Financial Media Networks": Mercado Pago abre su inventario de anuncios. ¿Por qué la data de transacción (en qué gastas) es más poderosa que la de intención?📦 Rappi y la "Resaca Navideña": Lanzan "Turbo Devoluciones" con IA. La logística inversa se vuelve el campo de batalla para retener clientes en enero.🧠 Google Merchant Center Next + Gemini: Google ya no confía en ti. Su IA ahora analiza tus fotos y reescribe automáticamente los atributos que olvidaste poner en tu feed. Adiós al error humano.📈 Amazon Q Predicitivo: El asistente de vendedores ahora te dice cuándo y cuánto stock reponer antes de que te quedes en ceros.💡 El Insight de la semana: La batalla por la atención se mueve a la "Pantalla Cero": las Billeteras Digitales. Además, entramos en la era de la "IA Auto-Correctiva", donde las plataformas arreglan tus errores técnicos sin preguntarte.🥊 Reto Marketero (Edición Año Nuevo): Te invitamos a la Gran Limpieza Digital. ¿Te atreves a borrar (no solo pausar) todo lo viejo de tu Ad Manager para empezar 2026 con mente fresca?🚀 Dale Play, brinda con nosotros y prepara tu estrategia 2026.#MercadoPago #FinancialMedia #GoogleMerchantCenter #Rappi #LogisticaEcommerce #Marketing2026 #PodcastMarketero #CierreDeAño

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¿Publicidad en Mercado Pago? Google reescribe tus Feeds y Rappi Devoluciones - Marketero Digital 086

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