Publicidad y adolescencia en la era digital

from index podcast. Escuchando comunicación aplicada · host index.podcast

El desarrollo de las TIC ha transformado nuestra forma de ser, estar y relacionarnos. Los adolescentes de hoy crecen en un entorno digital en el que la alfabetización publicitaria influye en su identidad, personalidad y percepción de la realidad. ¿Cómo interactúan con la publicidad? ¿Qué impacto tiene en su día a día?En este episodio, analizamos estas cuestiones con los investigadores de la Universidad de Valladolid, Isabel Rodrigo Martín, Luís Rodrigo Martín y Daniel Muñoz Sastre, autores del artículo "Publicidad y adolescencia. Estudio etnográfico de una comunidad virtual", publicado en Index.Comunicación.Presentado por Raúl Terol, con guion de Miquel Camarasa y diseño sonoro de Alfredo Arense, este episodio nos sumerge en el papel de la publicidad en la construcción de la identidad juvenil.📢 ¡Dale al play y descubre cómo la publicidad moldea la percepción de los adolescentes en el mundo digital!📖✨ ¿Quieres saber más? Lee el artículo completo en Index.Comunicación: https://doi.org/10.62008/ixc/15/01Public¡Una lectura imprescindible!

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This episode is 7 minutes long.

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This episode was published on April 15, 2025.

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