Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA

from The MadTech Podcast · host ExchangeWire

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.Their conversation looks into shifting consumer behaviours and the move from monetisation to orchestration, exploring how agencies and data collaboration are driving a more sophisticated retail media ecosystem in the MENA region.0:00 The new phase of retail media8:47 Role of the agency16:40 Data collaboration & advertising29:55 Retail media success in 2-3 years

Episode metadata supplied by the publisher feed · Published Jan 30, 2026

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Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA

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