EPISODE · Jul 17, 2026 · 3 MIN
Publicis Pins the Raise on AI
from Advertising in Five
Publicis Raises Full-Year Guidance, Cites AI Uptake. Publicis lifted its full-year outlook, saying AI-linked work now drives most of its net revenue, a marker of how holding companies are pricing the technology's role. (Adweek, Marketing Dive, Adweek) Skechers Moves Global Media Account to Horizon. Skechers shifted a large share of its global media business to Horizon, a review-driven move the brand ties to international growth and omnichannel plans. (Marketing Dive) Also moving today: Highest-Paid PR CEO Salaries 2026: Wren, Sadoun, Penn, Rose (everything-pr.com, everything-pr.com) EssenceMediacom wins Michael Hill pitch - AdNews (adnews.com.au) M+C Saatchi NA launches entertainment arm as branded content booms (Marketing Dive) The ad business is on fire, and everyone's arguing about the curtains (Indian Television Dot Com) OMC Pays More Than A Treasury. And It Grows | Trefis (Trefis, Trefis, Yahoo! Finance)
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What this episode covers
Publicis Groupe grew organic net revenue 4.8 percent in the second quarter and lifted the low end of its full-year forecast to 4.5 percent, with executives crediting AI-powered marketing services they say now account for 87 percent of net revenue, even as CEO Arthur Sadoun told investors that bigger client transformation spend remains deferred. Skechers is shifting a significant portion of its global media business to Horizon, Marketing Dive reports, a move the trade ties to overseas markets becoming the brand's primary growth engine. Also today: Everything PR ranks Omnicom's John Wren the highest-paid holding-company chief, Michael Hill appoints WPP Media's EssenceMediacom across three markets per AdNews, and M+C Saatchi North America launches an entertainment arm led by former WME executive Jen Bacchus.
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Publicis Pins the Raise on AI
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