EPISODE · Jul 20, 2026 · 4 MIN
Publicis Puts a Number on Its Wins
from Advertising in Five
Publicis reports €300 million in net new revenue. CEO Arthur Sadoun says six major client wins in six months added €300 million net new revenue, giving holding-company watchers a fresh second-half benchmark. (adnews.com.au, Taiwan News) King, Malaysia Airlines shift global media accounts. Candy Crush owner King moves its global media mandate to Havas from OMD, while Malaysia Aviation Group appoints Carat, per Campaign India. (Campaign India) Also moving today: Agencies say their AI is the difference: They are selling the wrong thing (Mumbrella) MLS Is Ready for Its Through Pass From the World Cup (Adweek) How fandoms are different and why Havas is doubling down on them (Marketing Dive) Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign (Marketing Dive, Adweek) Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products (Marketing Dive, Adweek) Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Publicis chief executive Arthur Sadoun told analysts the group landed six major new clients over six months worth 300 million euros in net new revenue, tying the run to consolidation that has narrowed the field for the largest global accounts from four players to three after Omnicom's takeover of IPG. Campaign reports a wave of global media account moves, with King picking Havas over incumbent OMD, Malaysia Aviation Group handing its mandate to Dentsu's Carat, and Skechers streamlining to three groups, while Booking.com's creative review and Coca-Cola's media contest remain live. Also today, Havas took a majority stake in Archrival, MLS launched what it calls its largest campaign yet, Gap paired denim with Hailey Bieber, Liquid I.V. and Samsung tied into the new Spider-Man film, and StarKist named Tombras its agency of record.
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Publicis Puts a Number on Its Wins
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