PUBLICIS RESTRUCTURE, NIELSEN & POINTLOGIC, WPP 2015 RESULTS: #MediaSnack Ep.15

On this week’s #MediaSnack, David is accompanied by ID Comms Head of Performance Alex Morse whilst Tom is away in NY speaking at a client conference (he will report back on next week’s #Media Snack).We are talking about the final big reveal of CEO Steve King’s vision for Publicis Groupe’s media entities. Since first announced the group have been very quiet on the details as we’ve discussed previously talked a lot about the restructure (see Episode 9 https://www.youtube.com/watch?v=9_VpdXHd2jwfor a back story to all this). Steve has provided good clarity with a strong narrative around it, the structure is nothing revolutionary and may be accused of being cautious or “me too” but it is a massive step forward and we look forward to seeing how this operates in practice.Second, Alex is picking up on Nielsen’s recent acquisition of media planning tool – Pointlogic and how that represents a short in the landscape. Alex warns that this might attract the interest of media agencies seeing Nielsen as a competitive threat.Finally, we look at WPP’s very strong 2015 financial results and consider why CEO Sir Martin Sorrell seems to be very cautious on future growth, driven by economic pressures and uncertainty of the 2016 media pitch market, which we have said we expect could be as busy as 2015.