Publicité audio digitale, Studio 105 modernisé et partenariat Radioplayer-XPENG

from La Lettre Pro - Le Podcast IA · host Brulhatour

Dans cet épisode, Brulhatour commence par une introduction, suivie des actualités principales du jour. La réorganisation des fréquences suscite des critiques de l'Alliance de la radio, tandis que la transition de la publicité audio vers le digital est examinée. La modernisation du Studio 105 de Radio France est mise en avant. L'indépendance dans le podcast est explorée à travers le point de vue d'Oxford Road. L'événement "Les Pieds sur terre" et les perspectives à la RDE26 sont discutés. Les nouveautés radio incluent le "NRJ Cover Day" en Belgique. Un partenariat entre Radioplayer et XPENG pour les voitures connectées est annoncé, ainsi que le projet DAB+ de towerCast à Cherbourg.

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This episode is 10 minutes long.

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This episode was published on April 3, 2026.

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