Publicité digitale, DAB+ et 30 ans de Radio Transat

What this episode covers

Dans cet épisode, Brulhatour débute par une analyse de l'actualité du marché publicitaire digital et du podcast. Il présente ensuite la nouvelle technologie de mesure d'audience développée par DTS AutoStage. Bel RTL est à l'honneur pour avoir collecté 300 000 euros au profit du Télévie. Les résultats Médiamétrie pour l'Île-de-France sont également abordés. Le premier rapport de durabilité de Radio France est présenté, suivi des transformations du paysage radiophonique par le DAB+. Les évolutions de la radio sont discutées dans La Lettre Pro L'Hebdo. L'épisode célèbre les trente ans de Radio Transat et explore sa stratégie d'extension. Steven Jambot évoque l'importance de la radio, et l'impact des auditeurs de podcasts est analysé à travers une étude récente.

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Frequently Asked Questions

How long is this episode of La Lettre Pro - Le Podcast IA?

This episode is 10 minutes long.

When was this La Lettre Pro - Le Podcast IA episode published?

This episode was published on April 21, 2026.

What is this episode about?

Dans cet épisode, Brulhatour débute par une analyse de l'actualité du marché publicitaire digital et du podcast. Il présente ensuite la nouvelle technologie de mesure d'audience développée par DTS AutoStage. Bel RTL est à l'honneur pour avoir...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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