Publicity (Larissa Banting)

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Larissa Banting is an accredited publicist who helps entrepreneurs, authors and small business owners learn how to profit from free media features. She’s also had the experience of “blowing up” through PR while running a destination wedding business. Hosts Linda Claire Puig and Ari Iny explore with Larissa how to garner publicity through media both small and large—and how to target the right publications and podcasts to grow your visibility with an audience full of your ideal clients. In this episode, we discuss: A simple approach to finding, getting, and leveraging free publicity in big media channels, to rapidly develop your authority and grow your income How Larissa took her destination wedding business from “completely unknown” to being listed in a “Top 30 Destination Wedding Planners in the World” list (hint: it’s all about publicity) Why the smaller, easier-to-get publicity spots actually give you access to the most passionate people—and where to find these opportunities And much more! “Don't discount the power of smaller podcasts and blogs and media outlets. That’s where the people who are really interested in what you're doing are hanging out.” —Larissa Banting After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. After moving to Costa Rica to be with her husband, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World. Banting is the author of the best-selling Costa Rica—The Bradt Guide. She is also a ManyChat Agency Partner, was the creative head of a luxury men's underwear company and is the CMO of the woman's shapewear company, Lovable Curves. Resources or websites mentioned in this episode: Mirasee 6-Figure Newsletters Larissa’s website Larissa’s free gift Credits: Hosts: Linda Claire Puig & Ari Iny Producer: Linda Claire Puig Managing Producer: Cynthia Lamb Executive producer: Danny Iny Audio Post Supervisor: Evan Miles, Christopher Martin Audio Post Production: Post Office Sound Music soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music and SFX credits: Track Title: Sunny Side Up Artist Name(s): Neon Beach Writer Name: Aaron Sprinkle Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Presence Artist Name(s): Mikey Geiger Writer Name: Michael Thomas Geiger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coo Coos Artist Name(s): Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Publicity (Larissa Banting) coming soon ~~~~~