Publicity Strategies to Attract and Retain Loyal Customers

Many home service business owners, like plumbers, electricians, and HVAC technicians, are unaware of the power of publicity to grow their businesses. They're so busy taking care of customers and putting out fires that they don't spend time building their credibility and authority in the community. Discover how leveraging publicity through podcasts, awards, etc can help you stand out from the competition, attract more of your ideal clients, and ultimately boost your profits. Our guest, publicity expert Nancy Juetten, shares practical tips and strategies that any home service business can use to put their toe in the water and start building more visibility and trust within their service area. What You'll Learn… How publicity builds credibility and authority that helps you stand out from competitors How to create a simple loyalty program that puts customers first and builds trust Why regularly updating your bio with new certifications/capabilities is important  How you can leverage podcasts to reach new audiences and attract them to your business The one thing that will help attract the right customers who value quality over price   Listen to all episodes at https://profitablehomeservices.com/ Connect with Nancy at www.getknowngetpaid.com  Get a free copy of the Path To Profits Book at https://yourpathtoprofitsbook.com