Publicity Through Traditional Media with Kathryn Halvorsen

Part 1: Rotary Club of Wausau member Kathryn Halvorsen talks about how clubs can get their message out and improve their public image through traditional media. Topics discussed include: The role of traditional media Making your story attractive to traditional media Creating a good press release for different channels (print, radio, television) Breaking through by thinking like a story-teller Building relationships with local media decision-makers Importance of identifying a critical point to emphasize in coverage Part 2: We get to know Kathryn's story - where she grew up, her professional career path, and her Rotary journey.  Resource Links How to write an effective press release Press release templates and examples Rotary Brand Center (source for images, videos, logos, and more) Contact Doing Good 6220! with your comments, suggestions, and guest ideas at [email protected].