Publisher Perspectives: Hyper-Personalisation and Local Market Expansions

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…Listen to find out more about:Expanding into New Regions – Challenges and OpportunitiesConsumer Behaviour and Payment Methods in Different CountriesThe Future of Performance MarketingKey segments of this podcast and where you can tune in to go direct:[07:45] Product Verticals and Opportunities for Brands.[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.\Discover Affiliate Mastery at AMLeadersLive event. April 16. Miami, FL.A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. Book your ticket nowRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions