Publishing as art in Pfeil magazine

"We thought we'd make a printed exhibition in the format of a magazine..." Anja Dietmann and Max Predinger are two of the people behind Pfeil, the Hamburg-based art magazine that we delivered to Stack subscribers in June this year. This isn’t a magazine about art – the magazine itself is conceived as an artwork and they’re absolutely committed to each issue’s artistic concept, which leads them to do some slightly crazy things with it.