Pull Up a Chair: A Conversation with Si Elliott

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing cognitive load with AI tools to fostering genuine loyalty in an overloaded digital landscape. They explore how strategy must guide AI deployment, ensuring technologies serve the human experience rather than replace it. You’ll hear: - The balance between AI-driven efficiency and human touch in marketing - The role of behavioural science in enhancing customer experience - How AI tools can act as "executive assistants" to reduce cognitive load for marketers - The risk of losing creativity and long-term vision by overly focusing on operational automation - The importance of strategy in deploying AI effectively at both short-term and long-term levels - Insights from Simon Elliott’s book, Customer Experience Thinking, on designing better customer interactions - Future trends in customer loyalty, operational efficiency, and personalisation through AI - The significance of long-term value and loyalty over immediate transactional gains - Ethical and human-centric considerations in an increasingly digital ecosystem Connect with SI Elliot: Follow on https://www.linkedin.com/in/si-elliott/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx