Pulse Check: Marketing Truths — Part 2

Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.Guest Name: Tariq HassanGuest Social: https://www.linkedin.com/in/tariqhassan1/Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general management, operational savvy, and digital and technology marketing transformation expertise. He brings over 20 years of world-class brand building across diverse categories for industry leaders including PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines. Known for achieving results through creating and motivating collaborative teams, Tariq has a unique ability to anticipate consumer needs and exceed expectations—consistently driving in-market growth year over year. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.