Pulse Check: Mergers & Acquisitions in Higher Ed — Part 2

In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others.Listeners can:Learn how to navigate the uncharted territory of M&A as higher ed marketersEstablish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.Understand the importance of marketing audit (i.e., diligence) and what it entails.Leverage marketing data and their own expertise to develop a sound transition strategy - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.