Pulse Check: Strategic Storytelling — Part 2

Welcome to this new Pulse Check series on the power of storytelling. This is  Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.Guest Name: Frank Tramble, Duke UniversityGuest Bio: Frank Tramble is a highly accomplished communications professional currently serving as the Vice President for Communications, Marketing, and Public Affairs at Duke University. With extensive experience in strategic executive communications, crisis communications, integrated marketing, and brand management, he plays a pivotal role in shaping Duke's reputation and strategic priorities. As a trusted strategic adviser to President Vincent Price, Frank leads Duke's central communications, marketing, media relations, and brand management activities. He provides guidance and leadership to communications professionals across various schools and units, ensuring a cohesive and impactful approach.Previously, as Vice President and Chief Communications Officer at Howard University, Frank elevated the university's reputation through innovative initiatives such as the award-winning redesign of their magazine and the establishment of The Dig, a groundbreaking daily storytelling hub.Frank's accomplishments have garnered national media coverage, including Howard's swim and diveteam becoming the first all-Black swim team featured on the cover of Sports Illustrated. He hascollaborated with renowned figures like Pete Souza and spearheaded communication strategies forhigh-profile individuals, including Phylicia Rashad, Nicole Hannah-Jones, and Ta-Nehisi Coates.An adjunct professor at Georgetown University, Frank imparts his expertise in brand strategy. He alsoserves as a lead judge for prestigious industry awards and is a sought-after speaker on topics such ascrisis communications and branding.Frank Tramble holds a master's degree in integrated marketing communications from Georgetown and abachelor's degree in advertising management from Michigan State University. With his dedication toexcellence and passion for effective storytelling, Frank continues to shape Duke University's success as aleading institution of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.