Pulse Check: Understanding The Modern Student Journey — Pt. 1

In the debut episode of this new Pulse Check Series, Understanding the Modern Student Journey, host Faton Sopa sits down with higher education marketing strategist Kristin Nichols to unpack the rapidly evolving landscape of college discovery. The conversation highlights a major shift in how prospective students form their initial impressions of institutions. While schools once relied heavily on their websites to control the narrative, students are now discovering colleges through AI tools like ChatGPT, Reddit, and various online communities long before they ever visit an official institutional site. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.