Pulse Check: Understanding The Modern Student Journey — Pt. 3

In Part 3 of this Pulse Check series, host Faton Sopa sits down with Stephanie Geyer, associate vice president for marketing and brand strategy at the University of Montana, to explore the evolving student journey. The conversation challenges the common practice of organizing university websites around institutional bureaucracy rather than student decision-making, emphasizing that digital strategies must prioritize the user's perspective. Guest Name: Stephanie Geyer, AVP of Marketing and Brand Strategy, the University of Montana Guest Social: https://www.linkedin.com/in/stephanie-geyer-553a862/ Guest Bio: Stephanie Geyer has spent more than thirty years in higher ed marketing. She spent nearly two decades scaling higher education digital services at Ruffalo Noel Levitz, then advised campuses as a consultant and acting chief marketing officer at Modern Campus. She now runs it herself as Associate Vice President for Marketing and Brand Strategy at the University of Montana. She holds an MBA certificate from Tulane University and a Bachelor of Arts in Mass Communication from Bloomsburg University of Pennsylvania. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.