Pulverising for Patients: Jon Nelson is on a mission to stamp out stigma for people living with brain diseases

In this hard-hitting Pep talk we hear first hand what it’s like to endure a decade where healthcare systems fail to take your life threatening symptoms seriously.John Nelson suffered with mental illness for over a decade, trying numerous medications and treatments without success, until he underwent deep brain stimulation surgery that has put him into complete remission.He is passionate about "pulverising the stigma" around mental illness, advocating for greater societal acceptance and earlier treatment-seeking by those suffering.He emphasises the critical importance of patient engagement and incorporating the patient voice from the very beginning of medical research and device development, particularly in the mental health space.He calls on healthcare professionals and companies to approach mental health with the same empathy and commitment as other medical conditions, in order to drive innovation and improve outcomes for those suffering.