"Pump It Up": The $20 Million Ad Campaign Teaching Aussies to Survive the Fuel Crisis

"The Prime Minister is telling you to pump up your tires, and while it sounds like a band-aid solution, your car is basically a shopping trolley with a wonky wheel—if it isn't aligned, you're paying for it at the pump." We dive into the federal government's controversial $20 million "Save Our Petrol" ad campaign. With the Strait of Hormuz closed and the war showing no signs of stopping, Peter Jones from the Motor Trades Association of Australia (MTAA) joins the show to explain why 1970s-era advice is suddenly the most important thing in your glove box.See omnystudio.com/listener for privacy information.