Puns, Protein and Perseverance - How Surreal Won Breakfast #20

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.This episode coversSurreal’s genius social media hack to validate a product idea before its launchHow Surreal can launch a product from scratch in under three weeksOvercoming unique manufacturing challenges to stay in control of their productHow to harness humour and personality to stand out, without getting cancelledInvaluable sales learned from Jac’s inspired tenure at Vita CocoSurrealhttps://eatsurreal.co.uk/https://www.instagram.com/eat_surreal/Jac Chetlandhttps://www.linkedin.com/in/jac-chetland-9b14a690/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/