Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap, we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise ✅ The power of ambassador networks in scaling an eCommerce brand ✅ Transitioning from bracelets to a full jewelry and apparel line ✅ The challenges of adapting to new platforms like TikTok ✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida