Purgatory Sandwich and the enemies of creativity

Peter Kormanyos is a strategist for TBWA advertising agency in Amsterdam, and he has also published a strange and intriguing new magazine called Purgatory Sandwich. The launch edition is split into two separate issues, which are presented together in a brown paper sandwich bag, promising what it calls, “Experimental fuckaroundery for lunchbreaks”. It's gleefully weird and chaotic, and in this episode he speaks about the ideas behind his creative project.