Purple Cow, New Edition by Seth Godin

https://thebookvoice.com/podcasts/2/audible/98107 to listen full audiobooks. Title: Purple Cow, New Edition Author: Seth Godin Narrator: Seth Godin Format: mp3 Length: 2 hrs and 58 mins Release date: 11-24-20 Ratings: 4.5 out of 5 stars, 527 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.