Purple Cow: Transform Your Business by Being Remarkable (Written by Seth Godin)

Please visit https://thebookvoice.com/podcasts/1/audiobook/451512 to listen full audiobooks. Title: Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Narrator: Seth Godin Format: Unabridged Audiobook Length: 2 hours 58 minutes Release date: November 24, 2020 Ratings: Ratings of Book: 4.75 of Total 4 Ratings of Narrator: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. © Seth Godin 2005 (P) Penguin Audio 2020