EPISODE · Aug 5, 2025 · 46 MIN
Purpose and PR: Reimagining Agency Life with Riannon Palmer
from How to Spin It · host Love Comms
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out.We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also explore the role of AI, greenwashing, and why the best comms people are often the first to call out bad decisions from within.About the guest:Riannon Palmer is the founder of Lem-uhn, a feel-good PR agency working with purpose-led brands to drive real impact. She was named one of Management Today’s 35 Under 35 and is a champion for building a healthier, more progressive PR industry. Connect with her on LinkedInMentioned in this episode:Better Business Act: https://betterbusinessact.org/B-Corp: https://bcorporation.uk/NY Times article: “We can bury anyone”Clean Creatives: https://cleancreatives.org/You can connect with me Kayleigh-Anne Soryal on https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.comIf you enjoyed the episode, please follow and share it. It helps new listeners find the show.
What this episode covers
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out. We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also exp...
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Purpose and PR: Reimagining Agency Life with Riannon Palmer
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